Business (Market and Non-Market Environment)

Author: (USA) David
Publisher:
Publish Date: 2004-10-01
Features: This book is the new edition of Professor Barren's best-selling work, "Business—Market and Non-Market Environments," which has been completely updated in content. It thoroughly examines the interrelationships between the market and non-market environments in business, as well as how to effectively manage the issues arising from them. Another feature of this book is that each part is accompanied by comprehensive cases. The fourth edition includes 73 cases, including 20 new cases that emerged after the new century, covering well-known companies such as Enron, Microsoft, eBay, Citigroup, Schering-Plough, BP, and Double-Click. The cases reflect issues spanning environmental protection, pharmaceuticals, information technology, the internet, international trade, ethical issues, corporate social responsibility, the public and news media, competitive interest groups, antitrust, and regulation. The book also considers the complexities of business operations in developing countries, using the analytical framework and related cases presented in the book to provide some analysis. The book is divided into five parts: 1. Strategy and Non-Market Environment 2. Non-Market Strategy and Government Agencies 3. Government and Market 4. International Political Economy Analysis 5. Ethics and Responsibility.