Is the brand dying?

Author: Zhang Bing
Publisher:
Publish Date: 2001-06-01
Features: True brands do not die; they are built on extremely high consumer dependency and supported by rich and profound culture. In this world, no life is immortal, but the spirit can never be exhausted. True brands demonstrate the essence of an immortal spirit. Since true brands do not die, we must seriously discuss the survival of brands—successful shaping, comprehensive management, and strong protection are essential elements for brand survival. To prevent Chinese brands in the process of accumulation and growth from being misled by so-called authorities, Mr. Zhang Bing, a renowned brand research expert in China, stood up to refute the "brand is dead" theory, sparking attention in the economic community and triggering a major debate on "brand life and death." This book takes the refutation of the "brand is dead" theory as its main line while also proposing feasible countermeasures for the survival, aging, and problems Chinese brands face. It is believed that the publication of this book will have a positive and far-reaching impact on promoting the development of the Chinese brand industry.