Profit-driven wins (How GE became the world's number one)

Author: (American) Thomas J. O'Brien, translated by Ma Shuang, Chen Yan
Publisher:
Publish Date: 2004-04-01
Features: O'Brien presents to us not the person we think we know very well, the CEO with achievements that are awe-inspiring. In the pursuit of profit, we see a sensitive, irritable tyrant who ruined a company and its culture in his quest for short-term gains. O'Brien's courage in exposing scandals is truly moving. Without a doubt, General Electric was one of the most watched and influential companies in the United States in the 20th century. Being able to get the cooperation of hundreds of people during the investigation of the company made me feel very fortunate. However, it is a pity that Jack Welch himself and some other executives of the company were unwilling to be interviewed. I wanted Mr. Welch to say something personally, giving him and others involved an opportunity to respond to the issues and matters related to my book. My attitude was serious, and I put in considerable effort. But my request was in vain. They always directed me to GE's public relations department. For a responsible journalist, conducting in-depth investigations and interviews with such a department is of little use. Nevertheless, I did not give up and continued to refine the content of the book while further investigating and verifying the information through various channels. I did my best to gather relevant information and different perspectives from multiple angles. It can be said that to report GE fairly and impartially, I have nearly exhausted all my efforts. It should be noted that among those interviewed were staunch supporters of GE and Mr. Welch, as well as those who opposed him.