Export Practice and Management (4th Edition)

Author: Brownridge, translated by Jinma Studio
Publisher:
Publish Date: 2004-05-01
Features: This book is strictly speaking a classic on the practical aspects of export management. In short, it is an internationally renowned work that explores export-related issues in an accessible manner, particularly focusing on developing practical, professional, and profitable export strategies in the context of increasing international competition. The fourth edition has been fully updated to reflect many changes in the ever-evolving global market. "Export Practice and Management" fully considers the future trends of international trade operations, as well as environmental developments and growing complexity. The book emphasizes management techniques and strategies in international trade, with new chapters added on sustainability and globalization, market access selection, and market selection criteria. This book provides practical and professional operational methods for these topics.