Strategic Management, Competition, and Globalization (Asian Cases)

Author: (USA) Singh, K. et al. (editors), Lü Wei et al. (translators)
Publisher:
Publish Date: 2005-03-01
Features: This book compiles 25 cases, all selected from countries and regions in Asia, such as China, Singapore, India, Malaysia, etc. The cases cover a wide range of industries and diverse types of enterprises, from the automotive manufacturing industry to pharmaceuticals, transportation, and more. Whether it's private, state-owned, multinational giants, or local small companies, they are all included. Each case is well-structured, comprehensive in data, and supported by relevant core theories, authentically reflecting the strategic challenges faced by companies operating in Asia. It provides great help to readers in applying strategic theories to analyze specific issues, making it a practical supplementary textbook for learning strategic management theory. This book is suitable for undergraduate and graduate students in management, MBA students, EMBA students, business management personnel of enterprises, and researchers in related fields.