Author: Shi Cunzhi
Publisher:
Publish Date: 1997-09-01
Features: From "Advertising" to "Enthusiasm," each topic is arranged in alphabetical order, making it convenient for readers to access marketing advice. The book is concise, focused, and to the point, with straightforward discussions and comprehensive, in-depth content. It is both a must-read for managers seeking a comprehensive marketing guide and a valuable resource for marketing professionals who need to track the latest marketing thinking. The Kotler Marketing Dictionary focuses on the rapid changes occurring in the field of marketing, offering fresh perspectives on this familiar discipline, quickly explaining fundamental concepts, and staying up-to-date. Ultimately, success will belong to those who pioneer marketing into the future—this guide can help you stand out.
Collection of Papers on Chinese Phonology
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