Crossing the Golden Gate -- New Rules in the Changing Business World

Author: O.C. Fairchild, Jeffrey Hert (USA)
Publisher:
Publish Date: 2002-11-01
Features: We hope this book will encourage students to think, communicate, and make their own decisions. These important skills are always useful in the ever-changing business world. The book highlights six factors that are changing the business world: globalization of business, quality, ethics and social responsibility, diversity, technology, and production efficiency.

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