Modern Cultural Industry Project Management (How to Successfully Operate Large-Scale Events)

Author: Qiu Wanhua et al.
Publisher:
Publishing Time: Not available
Features: This is an exciting and emerging industry, where infinite opportunities come with immense challenges. The operation process of cultural activities is highly uncertain. How can activities be successfully launched? How can business opportunities arising from activities be seized? How can risks that may occur during activities be addressed and mitigated? How can the social, economic, and cultural value of activities be maximized? The traditional operation of activities relied solely on personal experience and capabilities, but that era is coming to an end. The authors of this book include authoritative figures from China's project management theory community, as well as managers with years of hands-on experience in the cultural industry. Their two-year collaborative effort has positioned this book at the forefront of cultural project management theory. As the first book in China to combine culture and project management, it is dedicated to comprehensively and systematically reflecting how to implement project management, enabling contemporary cultural activities to operate cost-effectively and successfully, summarizing and uncovering existing and potential outcomes, showcasing new directions for project management and the cultural industry, and promoting the modernization and international standardization of cultural project management.
Structured around the framework of project management theory analysis, the book is divided into three parts. The first part introduces the basics of project management and elaborates on the relationship between project management theory, cultural enterprise management, and cultural project management. The second part focuses on the planning and resource management of cultural projects, addressing several key issues during the planning and preparation stages. The third part covers the planning and implementation management of cultural projects, including project planning, risk management, project implementation and control, and project closure.
Each chapter of the book meticulously incorporates the latest case studies in cultural project management, summarizing and formulating standardized management practices. It is supported by authoritative theoretical foundations and backed by extensive industry management experience, positioning it at the forefront of cultural project management theory. In terms of applying practical methods and techniques of project management to enhance cultural industry value, this book represents pioneering exploration and experimentation. It serves as a valuable resource for cultural industry administrative departments, business professionals in the cultural industry, management theory scholars, and others who are interested in the cultural industry for analysis and reference.