Wang Wenliang's Complete Sales Studies

Author: Wang Wenliang
Publisher:
Publish Date: 2003-08-01
Features: The first comprehensive sales management textbook in China, combining the experience of multinational companies with the specific conditions of China, and integrating Western economics with MBA case studies. This book will provide significant help to 60 million Chinese salespeople, serve as a comprehensive reference for the sales manager qualification certification standards in China, and be a must-read for MBA and marketing students. Whether in China or the world, sales are considered a part of marketing planning. Sales work itself lacks scientific research and definitive outcomes. Regarding sales management, there is no textbook in all of China, and students in marketing majors at all universities in China do not understand what sales are or how to learn about sales management. This is a very sad situation. The author of this book has established sales management as an independent discipline for research. This comprehensive sales management textbook should be the first in China, and it is a pioneering work in the field of sales management in China.