The Traditional Creator of Broadcasting (Interpretation of American Columbia Broadcasting System)

Author: Zhou Xiaopu
Publisher:
Publish Date: 2006-04-01
Features: This book provides a detailed introduction to the development history of CBS (Columbia Broadcasting System), its star journalists, hosts, famous programs, as well as CBS's management experience and related mass communication laws and regulations, offering readers a relatively complete picture. The author adopts a combination of "long focus" and "close-up" approaches, offering both a macro perspective on CBS's history and a detailed analysis of key cases. Based on respect for history and a foundation in tradition, it provides a three-dimensional interpretation of CBS. On one hand, the book offers readers valuable traditions and experiences in radio and television programs; on the other hand, it brings rational analysis and calm reflection on CBS's industry and its development.