Modern competitive strategy

Author: Walker
Publisher:
Publish Date: 2005-02-28
Features: This book draws on the essence of industrial economics, evolutionary economics, mainstream strategic theory, and organizational sociology to propose a rigorous and highly readable comprehensive framework for strategic theory and practice. With extensive experience in industrial practice and teaching, the author is able to present a balanced perspective that incorporates diverse viewpoints and distills each into essential principles that students can easily grasp. Creatively introduces the theory of "continuous competition" to discuss how businesses can ensure long-term success and navigate economic downturns. Given that governance is becoming an increasingly important reason for the bankruptcy of large American enterprises, a full chapter is dedicated to the discussion of corporate governance issues. Not only analyzes the strategy of business units but also examines the strategy of the entire enterprise, highlighting how the performance of business units can be improved as part of a large diversified company.