Strategic Management (Formulation, Implementation, and Dynamic Environmental Control)

Author: Abhishek Akhafija (USA), translated by Zhang Chunping and Xie Shuqing
Publisher:
Publish Date: 2005-08-01
Features: This book has the following distinct features that set it apart from traditional publications:
Practical Management. The content is integrated as much as possible, and a simple writing style is employed to help students form a clear understanding of the subject area. The tone is straightforward and multiplicative. Real-world examples help students understand how theory connects to practice and enhance relevant analysis.
International Perspective. International and rationalized content is included in different chapters, with a separate chapter dedicated to strategic management in the international environment.
Contemporary Focus. Popular concepts such as Total Quality Management (TQM), ethical standards, social responsibility, corporate governance, restructuring, globalization, and international strategy are frequently used in the book and demonstrate their relationship to strategic management.
Content Organization. Each chapter presents the overall framework of the subject area, such as assessing the environment, international strategy, implementation, corporate culture, and general managers. Subsequent sections analyze the impact of strategic management within this scope, propose policy implications, and consider management tools and mechanisms. This book is suitable for academics, business professionals, and students. It serves as an important textbook for undergraduate business majors in universities. It helps students integrate and enhance their knowledge in various functional areas of business. The book assists students in learning different analytical tools applied in strategic management practice and provides answers to the numerous challenges faced by organizations. These challenges include:
1. Competition in domestic and international markets.
2. The changing nature of employees and organizations.
3. Technological and information system advancements transforming markets from industrial to knowledge-based societies.