Ye Maozhong Planning (Volume 1: Doing)

Author: Ye Maozhong Marketing Planning Agency
Publisher:
Publishing Time: Not Available
Features: This book presents a comprehensive showcase of 28 practical marketing and advertising case studies personally planned by the renowned marketing strategist Ye Maozhong. In this book, the author proposes the concept of "Vertical and Horizontal Marketing," believing that this approach enables one to dominate the market. The case studies featured in the book demonstrate the author's successful application of both vertical and horizontal marketing in real-world scenarios. In emerging markets, vertical marketing can easily capture territory with ease, while in highly competitive mature markets, horizontal marketing is even more crucial for creating creative miracles. The book offers practical insights, experiences, reflections, and unique perspectives from the author, along with numerous images and Ye Maozhong's signature humorous writing style, sharing with readers the Ye Maozhong experience for rapidly boosting brand influence and sales.