Xinhua United (Diversified Road Sign)

Author: Xing Xudong, Sang Hai (editors)
Publisher:
Publish Date: 2005-10-01
Features:
Xinhua United may become China's version of GE. In fact, Fu Jun is more worth studying for Chinese enterprises than Jack Welch. This native Chinese not only set a benchmark for the diversification of Chinese enterprises but also became a role model for entrepreneurship in this era. — Professor Lian Yuming, a renowned expert in urban studies and president of the Beijing International Development Research Institute.
The key to specialization or diversification lies in core competitiveness. Xinhua United is not only a successful textbook on diversification but also a practical guide to corporate strategy and operations. — Huang Wenfu, editor-in-chief of the China Business Times and a well-known expert in private enterprise research.
How to start a business, how to grow, how to make choices, how to execute, and how to ensure the longevity of the enterprise — these are questions that Chinese enterprises must address, and this book provides answers. — Dr. Bian Huado, a famous corporate coach, director and vice president of Jiangsu Yuandong Group.
The existence of Xinhua United is the biggest obstacle for all those who oppose diversification. — Dr. Li Yabo, a postdoctoral researcher at the Private Enterprise Research Office of the Company Governance Research Center, Nankai University.
Diversification or specialization? This is a crossroads that every growing enterprise must choose. Although Jack Welch took the magic of diversification to its peak at GE, the diversification of many Chinese enterprises has been fraught with difficulties, to the point where some have exclaimed that diversification does not take root in China. At this moment, a hidden giant in diversification — Xinhua United Group — has gradually attracted attention.
Although many people may still be unfamiliar with the name Xinhua United, once they mention the brands under Xinhua United, such as Jinliufu, Shangri-La Zangmi, Tonghua Wine, Chery Automobile, Hualian Ceramics, Dongyue Chemical, and Xinhua United Real Estate, they become familiar and even admire them.
Xinhua United is a typical diversified enterprise. However, this giant with nearly 8 billion yuan in annual revenue has always maintained vigorous vitality. No wonder some scholars point out that Xinhua United is a Chinese model of the GE model. As long as Xinhua United's success continues, claiming that the path of diversification cannot work in China faces an irrefutable counterexample.
This is a book that delves deeply into how the diversification model can be combined with Chinese practice. The author will search for and restore the milestones left by Xinhua United at the crossroads of diversification, providing Chinese enterprises with a local textbook on diversification.