Open Crisis Door (30 Techniques of Crisis Management)

Author: Nina Sun
Publisher:
Publish Date: 2006-02-01
Features: One of the series "Crisis Management of Chinese Enterprises," strongly recommended by Professor Robin Lewis, Director of the Global Public Policy Management Cooperation Project. Endorsed by the Dean of CEIBS, the Dean of Fudan University School of Management, and the Dean of SAIF, Shanghai Jiao Tong University. This book is a comprehensive guide to crisis management, focusing on the four distinct phases of a crisis: the latent phase, the outbreak phase, the handling phase, and the recovery phase. It introduces internal management techniques and external communication strategies for each phase. Using 60 typical corporate crisis cases and their analyses, it vividly presents the theoretical knowledge of 30 crisis management techniques. Learning these techniques and understanding the case studies will give readers a "hands-on" experience, allowing them to gradually master the strategies for dealing with various crises. This book, "Opening the Crisis Door—30 Techniques in Crisis Management," is part of the "Crisis Management of Chinese Enterprises" series. The series was meticulously curated and compiled by the crisis management team of Senni Bond Public Relations Planning (Shanghai) Co., Ltd. after extensive research and collection of materials on numerous crisis events. This book specifically focuses on the four distinct phases of a crisis: the latent phase, the outbreak phase, the handling phase, and the recovery phase, introducing the corresponding internal management techniques and external communication strategies for each phase. Through 60 typical corporate crisis cases and their analyses, it vividly presents the theoretical knowledge of 30 crisis management techniques. Learning these techniques and understanding the case studies will give readers a "hands-on" experience, allowing them to gradually master the strategies for dealing with various crises.