Telecom Winner (A Strategic Sample of a Frontier Market)

Author: Hu Yong
Publisher:
Publish Date: 2006-01-01
Features: The author conducted in-depth interviews with Guangdong Mobile for two years and discovered some changes that people originally thought were unbelievable in a monopolistic industry. Through this book, the author aims to show readers how Guangdong Mobile, as a leading enterprise in a cutting-edge market, has broken away from the traditional image of a state-owned enterprise and is at the forefront of reform. In terms of writing, the book uses a "Four-Frame Strategic System," which divides strategic content into four indispensable components: first, strategy and objectives; second, operations and foundation; third, processes and measurement; finally, the system's "software" — culture and behavior. A good enterprise should ensure that objectives adapt to market changes, strategies support objectives, processes support strategies, and corporate culture provides support for the other three. A good business manager should strive to achieve alignment among these four points. If an enterprise's four components are well-aligned, it can operate at maximum efficiency; if analysts understand these four aspects of the enterprise, they can accurately predict its future trajectory and, in turn, gain insights into the overall industry trend. This book is not written for professionals in the telecommunications industry. Instead, it has broader aspirations, aiming to showcase the economic, social, and cultural impacts of this telecom revolution through an in-depth analysis of a "model" leading enterprise in a cutting-edge market. This book also holds significant reference value for the management of enterprises in other service industries. Target Audience: Telecommunications managers, managers of other service industries, and students of telecommunications.