The Legend of Huang Guangyu (The Real Story of the Gome Business War)

Author: Liu Hongyan
Publisher:
Publish Date: 2006-03-01
Features: Huang Guangyu, a retail industry tycoon who created miracles through traditional means, a person who changed the rules of China's retail industry. How did he transform from a small shop owner into China's "home appliance giant"? This is the record of Huang Guangyu's business battles in the retail world, a masterful strategy of unrestrained success in the marketplace. Born into an ordinary farmer's family in Fenghu Village, Shantou City, Guangdong Province, he started working outside at the age of 16. At 18, he embarked on a difficult entrepreneurial journey in Beijing, reaching new heights year by year. Today, he has become China's first billionaire with a net worth of 14 billion yuan. He changed the rules of traditional Chinese retail and was hailed by the management industry as "China's Sam Walton." He is Huang Guangyu, the chairman and CEO of the Guomei Electrical Appliances Company, regarded as a hero of wealth.
The success of Guomei and Huang Guangyu's entrepreneurial legend are no longer just a phenomenon or a concept; they are a microcosm of the economic and social changes in contemporary China, with strong characteristics of the era. On New Year's Day in 1987, at the age of 18, Huang Guangyu and his brother Huang Junqin opened an inconspicuous electrical appliance store in Beijing, specializing in televisions. The store was located in a small storefront of less than 100 square meters on Dongzhimakou East Street in Xuanwu District, and it was the former location of a clothing store with a loud name—Guomei. Through 19 years of relentless effort, this small shop that started with only tens of thousands of yuan and low-cost entrepreneurship had grown by 2005 into a large home appliance chain group with over 60,000 employees, annual sales exceeding 40 billion yuan, covering more than 120 cities across the country, and over 400 stores. Guomei Electrical Appliances held the leading position in the domestic home appliance chain industry, earning the nickname "China's home appliance giant" both domestically and internationally.
As the chairman and CEO of Guomei Electrical Appliances, Huang Guangyu also topped the list of China's richest people in the Hurun Report for both 2004 and 2005, with a market value of 14 billion yuan. This book is presented in the form of a serialized novel, divided into 38 chapters, providing a comprehensive record of Huang Guangyu and Guomei's "business battles" in the marketplace. The author uses concise and fluent language, insightful comments, and a profound cultural atmosphere to deeply elaborate on the growth of Huang Guangyu and Guomei in a specific market economy environment, and explains to the world that the success of Guomei and Huang Guangyu's entrepreneurial legend are no longer just a phenomenon or a concept; they are a microcosm of the economic and social changes in contemporary China, with strong characteristics of the era. The book is accompanied by over 100 photographs.