Brand Shengdian -- The Core Force Leading Corporate Competition: The Core Force Leading Corporate Competition

Author: Qiushui
Publisher:
Publish Date: 2003-01-01
Features: In today's globalized and knowledge-based economy, we are still unclear about who the real "wolf" is, we don't know how to use the WTO net to catch the "wolf," and we dare not use the WTO gun to eliminate the "wolf." If that's the case, our future has only one option: wait and see! If you have the vision of a county, you can do business in a county; if you have the vision of a province, you can do business in a province; if you have the vision of the world, you can do business in the world. In this era, if a company cannot have a loud brand, I really don't know what else it has? Does it have a real future? The author of this book has been engaged in enterprise management for over 10 years. He has written brand columns in numerous newspapers and magazines such as People's Daily, Manager Daily, and Breakthrough Magazine, publishing more than 400 articles with nearly 2 million words. The "3351" on-site management method he founded and promoted in 1994 won the "National Management Achievement Award," and the book he wrote in 1998, The Last Business War, won the Third Prize of the 6th Jiangsu Provincial Philosophy and Social Sciences Achievement Award. Brand Classics is the author's second book commenting on hot issues in brand competition. The entire book adopts a literary writing style, combining the author's rich corporate experience, sharp journalistic perspective, and calm philosophical thinking, making many chapters widely recognized by society during the writing process.