Management Communication (Principles and Practice)

Author: (American) Hartsell, MacKenzie, translated by Li Bu and others
Publisher:
Publishing Date: 2005-04-01
Features: This book is the crystallization of the author's many years of teaching and research work, covering the communication issues managers will face in the next 10 years—from how to design a successful communication strategy to how to express effectively and how to make full use of modern communication technologies. The book is divided into 3 parts, 17 chapters, and 22 major cases, with clear organization, rigorous structure, and distinct levels, fully reflecting the author's academic expertise and the practical value of the book.