Behavioral Finance (Theory and Application)

Author: Zhou Zhanqiang
Publisher:
Publish Date: 2004-07-01
Features: Behavioral finance has rapidly emerged as a research field abroad over the past nineteen years. It effectively explains many phenomena that modern financial theories struggle to account for, posing a significant challenge to modern financial theory. Based on a systematic analysis of actual judgment and decision-making behavior under uncertainty, this book delves deeply into the fundamental theories, applications, and future developments of behavioral finance from four levels: individual investors, institutional investors, corporate finance, and the entire market. It constructs a basic analytical framework for behavioral finance. The perspectives and methods presented in this book offer valuable references for regulating and improving financial markets, correctly addressing corporate finance and institutional investor behavior, correcting investor errors, and selecting effective investment portfolios and strategies. The target audience includes research personnel and students in economic and management disciplines, financial professionals, corporate managers, policy researchers, and other readers who wish to benefit from behavioral finance.