The Creative Era of News (92 Notes on News Operations)

Author: Zhang Jianxing (Editor)
Publisher:
Publishing Date: Not available
Features: This book is richly illustrated with images and features an elegant design, showcasing unique personality. Each article is interspersed with press photos and images, facilitating readers' understanding and research of the text content, creating a relaxed reading atmosphere that appeals to both the refined and the general audience. The book also includes over 600 images, which can be considered a collection of the finest newspaper layouts from the Tianjin Daily Press Group in recent years.
The author, Zhang Jianxing, a seasoned journalist, presents this work based on the development of ten newspapers and two magazines under the Tianjin Daily Press Group. It compiles 92 editions of his reviews written since March 1999, when he took over as the Editor-in-Chief of the Tianjin Daily, in the form of notes. These valuable on-the-ground journalistic practice notes are offered to readers, aiming to inspire professionals in the industry. The book gathers the author's five years of journalistic planning, operational practices, reflections on media competition and development in the new era, and his innovative concepts on journalistic practices in the creative age.
The content is rich, the data is detailed, and the cases are classic, providing authoritative multi-angle analyses of journalistic work in the creative era. The writing is fresh and fluid, embodying the passion, love, and unwavering faith of a journalist for his career.
Compared to existing professional books on media, this book is richly illustrated with images and features an elegant, unique design. Each article is adorned with press photos and images, making it easier for readers to understand and study the text, creating a relaxed reading atmosphere that appeals to both the refined and the general audience. The over 600 images included in the book can be considered a collection of the finest newspaper layouts from the Tianjin Daily Press Group in recent years.
Mr. Xiao Guanhong, the Chief Editor of Shanghai Wenhui Press, a renowned domestic publisher, took the pioneering step of personally serving as the book's chief editor. He commented, "In recent years, there has been an abundance of publications on journalism and media, but few have combined journalistic practice and theory so perfectly. Zhang Jianxing embodies multiple identities—journalist, scholar, entrepreneur, and strategist—with extensive experience in journalistic operations and media management, as well as a strong personal charisma. The book proposes numerous strategic ideas and journalistic techniques, holding significant academic, practical, and reference value. It brings a breath of fresh air to the publishing and media industries. This book can provide valuable insights and assistance to leaders in the media industry, serving as a 'textbook' for those studying journalism and media, and an 'instruction manual' for journalists. For those outside the media field, it is the best way to gain a glimpse into the industry's mysteries. In terms of content arrangement and design, this book is arguably the best and most meticulously crafted in the history of Shanghai Wenhui Press. We have also specially processed the text to enhance readers' reading enjoyment and practicality."