Communication Economics Research in China (1949-2004)

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Features: This book is a foundational work in China that comprehensively, systematically, and objectively reflects the relentless pursuit of the laws, theory, and practice of media economics by the industry and academia since the founding of the People's Republic of China. It serves as a foundational theoretical platform for research on media economics that bridges past and future. The book innovatively reviews and analyzes approximately 7,000 papers and major works published in core journals of journalism and communication, film and television arts, advertising, and economics, as well as some important journals of concern to both academia and the industry, related to media economics and management, in chronological order and by industry sector. It organizes and summarizes various research insights and viewpoints. This enables readers to grasp the historical context and development level of media economics research in China over more than half a century. Chapter serves as the general outline of the book, providing an overview of the overall situation, phased characteristics, main focus areas, and key viewpoints of media economics research in China. The other chapters discuss the research status of various fields such as newspaper economics, publishing economics, periodical economics, film economics, radio and television economics, internet economics, and advertising economics. Each section begins by outlining the overall situation, phased characteristics, main focus areas, and key viewpoints of media economics research in each field, followed by detailed statements in order. This allows researchers to conveniently and systematically access and understand the information by category, from the general to the specific. The book also includes a classified directory of media management and operational laws and regulations since the founding of the People's Republic of China. This book serves as an important reference tool and reading guide for faculty and students in journalism and communication, as well as professionals in the media industry, when studying media economics and management.