Author: Zheng Zongcheng, Wang Dehong, Yao Chenggang
Publisher:
Publish Date: 2004-05-01
Features: This book is divided into two parts: Brand Management; Brand Research. It provides a systematic and comprehensive introduction and explanation of brand engineering. The book uses numerous domestic marketing and brand case studies, offering many valuable insights for reference.
Brand KnowledgeXing (Micro Brand Management and Research)
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