Zoom Italy; Designing Private Life II

Author: Ouyang Yingji
Publisher:
Publishing Time: Not available
Features: "If other countries have a design theory, Italy has a design philosophy, or perhaps a design thought system," Umberto Eco, the Italian semiotician, cultural critic, and writer, once proudly declared. Continuing the spirit of Design Private Life, Ouyang Yingji shares interesting insights from the design field with readers in his unique life-writing style. The difference is that this book focuses on "Italy." In terms of design, the creative approach of placing all design objects in a large full-page photograph in Design Private Life has almost become a distinctive signature of the Design series, and this book will continue it. However, the cover will be completely different, presenting the vibrant and lively atmosphere of Italy, clearly distinguishing itself from the previous covers that followed a calm and elegant aesthetic. The main colors on the inner pages will also be based on Italy's classic red, white, and green. Her authentic cuisine, classic films, historical architecture, avant-garde furniture design, magnificent opera, elegant fashion, experimental literature, traditional painting and sculpture, and her enchanting landscapes—everything becomes distinguished and esteemed once labeled with "Italy," as if everything must be viewed with special attention. Starting and ending with Italy, it is not a distant foreign land but a continuous pursuit of a clear and flowing self. Scaling down often makes things too delicate, sharp, and tense. Enlarging, and then enlarging further—that is what I truly appreciate: the ambiguity, warmth, and ease.

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