Chinese and Foreign Advertising Classics and Comments

Author: Bai Guang, Editor-in-Chief
Publisher:
Publish Date: 2004-10-01
Features: This book is the second volume of the "Three Volumes of Advertising Slogans: Sensibility, Intuition, and Rationality." The 3,107 advertising slogan expressions in 42 types we have compiled are the crystallization of experience and wisdom from advertising professionals and business managers in China and abroad. Based on research, we have categorized and provided brief comments on them. If you carefully and diligently understand these classic advertising slogans, you will surely become an excellent advertising slogan creator or a modern business manager.