Managerial Economics

Author: Li Baoshan, Editor-in-Chief
Publisher:
Publishing Time: Not Available
Features: The 21st century is an era dominated by the knowledge economy, a time of unprecedented acceleration in economic globalization, knowledge-based transformation, and informatization. Managerial economics is a branch of applied economics, serving as a bridge between economic theory and corporate management decisions. It is an applied theoretical course. This textbook focuses on introducing the fundamental theories of managerial economics. In line with the requirements of the "Tenth Five-Year Plan" for business management training—emphasizing "innovation, practicality, and refinement"—this revision incorporates new explorations in our approach:
First, highlight the demands of the times. The knowledge economy is emerging, electronic networks are developing rapidly, and the rules of corporate competition are changing. Chinese enterprises must follow the spirit of the "Tenth Five-Year Plan" to "seize opportunities and accelerate development," adapting to new patterns and formulating new strategies to forge new paths and achieve new victories.
Second, emphasize grounding in national conditions, with a focus on "reform and opening up, modernization, and the work we are currently undertaking." The cases selected for this textbook are primarily derived from recent Chinese business management innovation awards, with abridgment and refinement. This approach helps overcome the reluctance to learn theory and the tendency to rely solely on textbooks, thereby fostering a unified understanding of theory and practice, learning and application, and words and actions, encouraging creative and proactive work.
Third, emphasize theoretical reflection, with a focus on "theoretical thinking about practical issues." Managerial economics aims to create a shared theoretical platform for corporate management decisions. This revision does not the completeness or systematicity of theory but instead highlights "rational thinking" and "analytical frameworks," striving to lay a foundation for enhancing the strategic capabilities of business managers and cultivating China's "intellectual capitalists."
This textbook is one of the series of business management training textbooks organized by the Training Department of the State Economic and Trade Commission and can also serve as a reference for teaching in business management programs.