Essentials of Managerial Economics

Author: Na Li
Publisher:
Publish Date: 2003-02-01
Features: As a branded product, the "Essentials of Business Administration" by China CITIC Press has been reprinted several times. The newly launched series is a refined collection, carefully selecting the best from the best. It is highly targeted, focused on solving problems, and aligns with the contemporary management needs of China. It is highly practical, with a complete system and a scientific structure, covering all aspects of modern business and management. Accompanied by examples and charts, it explains concepts in a clear and progressive manner, making it easy to advance to the next level. The book is highly condensed, with appropriate detail, fully showcasing the essence of modern management. It introduces the market mechanisms, competitive mechanisms, and pricing mechanisms that businesses face in the decision-making process, helping senior management make optimal choices based on game theory principles and relevant economic policies. It also briefly covers the theory of asymmetric information, game theory, and econometric forecasting. The author is a senior faculty member at Cranfield School of Management, ranked second in business management education in the UK. This book is valuable for both students and professionals in business management.