Strategic Management (Developing, Implementing, and Controlling (8th Edition))

Author: (American) Piers, Robinson, translated by Wang Dan et al.
Publisher:
Publish Date: 2005-03-01
Features: This book is a highly popular strategic management textbook in the United States, compiling the research findings of numerous strategic management scholars over the past two decades. Its most prominent feature is that it is the exclusive partner of Business Week as a strategic management textbook in the U.S., providing access to the latest cases and illustrative materials from this world-class journal, making the content rich and highly contemporary. Another major feature of the book is its extensive case studies. After the theoretical sections, a dedicated case study section is included, which not only collects many short cases from Business Week, but also features a large number of comprehensive cases. Additionally, each chapter of the theoretical part concludes with a discussion case, and numerous examples are interspersed throughout the text to convincingly illustrate the relevant theories. All these cases cover almost all industries we can access, enabling readers to gain a comprehensive understanding of strategic management across different sectors while studying it, as well as allowing practitioners to easily find positive and negative examples relevant to their industries and draw inspiration from them. This book can serve as a textbook for MBA and management graduate students in strategic management courses, as well as a training material and reference book for a broad range of corporate management personnel.