A stunning

Author: Jiao Weimin
Publisher:
Publish Date: 2002-01-01
Features: This book systematically introduces the principles, rules, methods, and techniques of naming for enterprises, products, trademarks, etc.; the procedures, steps, and diagnostic analysis tools for naming design; and discusses the scientific principles and international communication of Western brand naming with numerous case studies. The book features innovative topics, original content, and unique case studies, offering significant reference value for naming design and establishing international brands for Chinese enterprises. It is also a guiding work for the internationalization of Chinese character brand naming, serving as a reference book and case teaching material for entrepreneurs, enterprise management personnel, advertising planning personnel, trademark design personnel, as well as university students, MBA business management researchers.