Customer Relationship Management Solutions (Concepts, Methods, Software Resources)

Author: Baoli Jia (Compiler)
Publisher:
Publish Date: 2002-02-01
Features: This book presents the concepts, methods, and solutions of CRM from a fresh perspective and structure, offering a panoramic view. It reflects Baoli Jia's profound understanding of CRM gained through years of theoretical exploration and consulting practice, while also compiling solutions and successful implementation cases from 15 outstanding domestic software suppliers. This structure undoubtedly represents a valuable exploration of CRM. CRM is the inevitable outcome of the convergence of relationship marketing, database marketing, customer satisfaction strategies, mass customization, and other marketing theories with advancements in IT technology. CRM has rapidly matured and garnered close attention from the industry, and it is bound to become a core competitive advantage for businesses. This book provides readers with comprehensive insights and practical guidance for understanding and applying CRM from multiple angles, clarifying the often contentious discussions surrounding CRM. It is an indispensable and essential read on CRM.