Mission of multinational corporations

Author: (USA) C.K. Prahalad, (USA) Yves Doz, translated by Wang Wenbin et al.
Publisher:
Publish Date: 2001-01-01
Features: This is a classic work on multinational corporate strategy written by the authors after investing over a decade of effort in investigating, analyzing, and summarizing the practices of dozens of multinational companies. The book focuses on analyzing how to adjust internal organizational structures and management systems in the new era of global competition to maximize corporate core competitiveness, enabling multinational companies to navigate the global market with ease.