Qualitative Research Methods Guide Focus Group Discussions -- Practical Survey Methods Series

Author: Yuan Yue, Tang Xuemei
Publisher:
Publish Date: 2001-10-01
Features: This is a specialized work on one of the qualitative research methods—focus group discussions. The book is divided into nine chapters, covering the definition, origin, and use of focus group discussions, the organization, outline design, and facilitation of focus group discussions, the application of probing techniques in focus group discussions, the organization of meeting materials, data analysis, and report writing. It also explains the definition, characteristics, and several main analytical methods of qualitative research. This book is suitable for professionals in the fields of social research, market research, marketing consulting, policy research, and corporate marketing management to read and reference, as well as for readers with an interest in these areas to study and reference.