Intel's Path to Success

Author: Huang Zhongcai
Publisher:
Publish Date: 2003-02-01
Features: This book aims to provide domestic readers with a detailed case study of a successful enterprise in the international IT industry that has grown from small to large and from weak to strong. It enables Chinese enterprises and their managers, operating in a global context and participating in international division of labor, to understand how a company should innovate in technology, develop products, attract talent, and respond to challenges. Through this case study, attentive readers can also learn the marketing strategies of world-class enterprises, the techniques of advertising release, and crisis management methods. Additionally, they can gain insights into how a company can influence legislative bodies and government agencies to draft laws and regulations favorable to its development, how to deal with the dumping of foreign products, how to slow down competitors' growth, and how to address employee turnover.