Media Capital Market (Application-Oriented Analysis)

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Features: Media Management and Operation M·MBA Series. The book is divided into ten chapters, starting with the nurturing and development of the media capital market, systematically analyzing the operation of the Chinese media sector, the process of media companies issuing stocks, the main functions and characteristics of the media capital market, and providing optimized approaches for media capital structure and media incentive mechanism design. Finally, it focuses on the macro-level regulation of the media capital market. The media capital market, as commonly understood, often refers to media companies using various methods to attract external funds, which is a misinterpretation of the media capital market. This book is the first of its kind in China to take the true meaning of the media capital market as its starting point, analyzing the operations and operations of each link and the results of their orientation.