Author: (Australia) Samuel (Samuel, D.N.) Author, Li Pinghai Translator
Publisher:
Publish Date: 2005-05-01
Features: This case provides an in-depth yet accessible analysis of the management and market decision-making of certain companies. Specific content includes: the strategic management of Ma Enterprise in Xi'an, China, the management practices of Lansin Supermarket, the management reform of Qantas Airways Limited, and the marketing management strategy of McDonald's, etc.
Case Study (Management and Marketing)
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