Enterprise Development of Real Estate Companies in the Context of Environmental Change

Author: Liu Zhiping
Publisher:
Publish Date: 2005-06-01
Features: The author arranges the entire text as follows: Chapter 1 is the introduction; Chapter 2 is a review of theories related to enterprise development; Chapter 3 proposes a new method for analyzing real estate enterprises under environmental change, starting from four perspectives: the driving forces of enterprise development, the determining factors, the development paths, and the evaluation of development, to analyze the nature and current status of real estate enterprises; Chapter 4 focuses on the driving forces of real estate enterprise development, defining and analyzing the core capabilities of real estate enterprises, and applying these core capabilities to analyze the development of Jinfeng Investment; Chapter 5 analyzes and evaluates the role and characteristics of real estate entrepreneurs, proposing that the ability of real estate entrepreneurs is the sharp spring of sustainable competitive advantages for real estate enterprises; Chapter 6 analyzes and studies real estate enterprise strategic alliances, proposing that this is the most priority development path for real estate enterprises to enhance competitive advantages at present; Chapter 7 constructs an evaluation system for the development performance of real estate enterprises from the perspective of their development, based on the theoretical and applied analysis in the previous chapters, and conducts an empirical analysis of the development of some listed real estate companies.