Group Company Strategy (Analysis, Development, Implementation and Evaluation)

Author: Hu Zongliang
Publisher:
Publish Date: 2005-03-01
Features: The International Business Research Center of Central University of Finance and Economics is a Sino-foreign cooperative research institution that relies on the School of Business and research strengths of Central University of Finance and Economics. It primarily focuses on researching theories and environments of international direct investment, WTO rules and their impact on enterprises, and the global operations and management of multinational corporations. Its main achievements include publishing related research works, issuing related research papers, and regularly providing reports on China's investment environment, with the purpose of serving Chinese and foreign enterprises in cross-border investment and management. This book is one of the few works in China that discuss the strategic management of group companies. In terms of content arrangement, it reflects both the theoretical completeness of strategic management and the uniqueness of group company strategic management, providing certain help for group companies to implement strategic management. The book introduces the basic concepts and development history of group companies and enterprises, the practical process of strategic management, strategic management concepts, external environment analysis, internal resources, business strategy, an overview of diversified competitive strategy, the implementation of diversified strategy, internationalization strategy, the internal environment of group company strategy, and strategic evaluation. This book is suitable for corporate managers and researchers interested in the strategic management of group companies, as well as students majoring in business administration.