Marketing for Wealth (Strategies for Agricultural Product Marketing)

Author: Ge Shenwei
Publisher:
Publishing Time: Not available
Features: In today's society, if people want to get rich, in addition to hard work, it is also important to pay attention to strategy. This book avoids the common flaw of general marketing strategy books that only provide abstract explanations and general discussions, focusing on the sales of a specific product—agricultural products. By combining successful cases and lessons learned from the marketing of agricultural products, it elaborates in detail on the strategies, tactics, and skills needed for successful agricultural product marketing, attempting to explore the academic aspects of increasing farmers' income from a management perspective. This is a book for farmers: it tells you that farming cannot just be "facing the yellow earth and turning one's back to the sky," but must focus on customer needs and grasp market trends—farming also relies on "business management." This is a book for all those who directly or indirectly help farmers escape poverty and get rich, including agricultural product processors and operators. As long as marketing strategies are well-chosen, ordinary agricultural products can also become beloved "golden treasures." This is also a book for all those who care about farmers' poverty alleviation and wealth creation: Although it does not contain groundbreaking ideas or sensational works, it attempts to explore ways to increase farmers' income from a marketing management perspective, hoping to cast a stone to attract jade.