Broadcasting and Film Industry: Reform and Development

Author: Zhu Hong
Publisher:
Publish Date: 2004-01-01
Features: This book follows the guidance of central and bureau leaders, summarizes the development history of China's radio, film, and television industry, discusses the policies, priorities, and goals of reform in the industry, analyzes the strategies, driving forces, and pathways for the development of the radio and television industry, studies the main commitments and response measures of the industry after joining the WTO, and proposes the establishment of a new pattern of openness in radio and television, accelerating the pace of "going global." It advocates speeding up the development of digital television and pay channels, using mobile television as a breakthrough, and vigorously developing emerging media industries. It also compiles the successful experiences since the reform of the group, proposing that resources must be further integrated to achieve unified financial management, unified allocation of tasks, and unified development of resources. It analyzes the achievements and existing problems in radio and television management and talent development, proposing that the legal system for radio and television must be accelerated to gradually bring radio and television management onto a legal track. It elaborates on the evaluation standards for radio and television literary and artistic works and puts forward the view that only by winning the market and box office can the educational and guiding function of the public be maximized.