New Match (New Perspectives in Marketing Management)

Author: Yuan Yue
Publisher:
Publish Date: 2005-10-01
Features:
Co-marketing: The Winning Strategy for Seizing Market Opportunities in an Era of Abundant Products!
Chinese society needs such sharp and unique observations. — Professor Anthony Saich (Anthony Saich) of Harvard University
Yuan Yue is truly a trendsetter who creates businesses with knowledge. — World Manager Magazine
Listening to Yuan Yue talk about marketing is itself a pleasure. — Yang Jie, former Director of Robust Industries
Enterprises operate according to industry technical rules, while consumers often choose product combinations based on their simple physiological concepts and the "matching" principle. Therefore, "co-marketing" will become the winning strategy for enterprises to seize market opportunities in an era of abundant products.
This book, combining the current conditions of China, summarizes the author's ten years of experience in marketing management consulting, proposes the concept of "co-marketing," and explains that the success of enterprise marketing lies in finding partners that match the enterprise's own development, target customers, and the services provided. It establishes a service alliance system and mechanism that aligns with the overall needs of consumers, thereby significantly enhancing the market competitiveness of products and enabling enterprises to take the initiative and secure a dominant position in competition.