Analysis of Television Audiences (Selected Winning Works of 2004 Television Audience Research)

Author: China Radio and Television Association Television Audience Research Committee
Publisher:
Publish Date: 2005-05-01
Features: From the long-term research on audience life patterns, viewing habits, and the reuse of feedback information to the progressive discussions and bold attempts on aspects such as point-of-sale cost of ratings, program evaluation systems, and TV drama marketing strategies, it reflects the up-to-date research level of domestic peers. More reflections and explorations from the perspectives of business and management highlight the increasing demands on the quality of professionals in the evolving television industry. This book is both inheritant and innovative, carrying forward the past glory and embracing future aspirations, leaving behind the stumbling footsteps of its journey. The bountiful achievements are not only a path for exchange, communication, and mutual improvement but also a foundation for renewed efforts and continued success. May fellow professionals, who walk alongside wisdom and knowledge, and who have courage and rigor as companions, achieve even greater accomplishments tomorrow.