Play cards (Marketing Management Ace)

Author: Li Chaoju
Publisher:
Publish Date: 2006-01-01
Features: This set of management masterpieces is divided into five modules: corporate strategy, efficient execution, service communication, marketing, and learning growth. In terms of content, it is highly rigorous, incorporating both Western management ideas and Eastern management philosophy. It features memorable management maxims, classic case studies, thought-provoking philosophical stories, and humorous management jokes. It also includes scientific management tests and exciting management games. In terms of form, the book is both scientific and artistic, with concise and well-structured text, offering features such as fun, intuitiveness, and condensation. In short, this set of management masterpieces is learnable, usable, teachable, and enjoyable. It is not only a simple and practical management course but also a classic textbook and case study library for entrepreneurs and professional managers in terms of speech and eloquence.