Precision Marketing (How to Manage Marketing Information): How to Manage Marketing Information

Author: Cheng Shaoshan
Publisher:
Publish Date: 2006-07-01
Features: Marketing is like war; know yourself and your enemy, and you can be invincible. The traditional extensive marketing management approach of "galloping and enclosing territory" has come to an end. Precision marketing, which focuses on meticulous cultivation, is the trend of development in corporate marketing management. The key to precision marketing lies in the scientific management and utilization of marketing information.