Brand, First Survival Strategy (Brand Practice in the Era of Made in China)

Author: Rong Jianying, Editor-in-Chief
Publisher:
Publish Date: 2006-01-01
Features: "Brand, Survival Strategy" is the first to present in the form of a report, conducting in-depth case studies on outstanding Chinese enterprises, authentically recreating their brand-building stories and providing concise critiques. Based on insights into the permeation and execution of exceptional brand concepts by outstanding Chinese enterprises, it showcases the trajectories and influential charm formed by these successful companies in shaping their brands. The book leverages the brand value of excellent enterprises to strive to promote the rapid and steady development of Chinese enterprises.