Enterprise Positioning Principle (The 3-Step Rule)

Author: (USA) J. Sheth et al. (Authored by Sheth, J.), translated by Xia Yufeng
Publisher:
Publish Date: 2004-12-01
Features: "Whether your company is generalist, specialist, or stuck in a trench, you will find strategies for survival, revitalization, and prosperity." — Philip Kotler (Kellogg School of Management, Northwestern University)
"Wherever your company is, The Laws of Business Positioning will help you navigate through the minefield and bypass the trench." — George Fisher (Former Chairman and CEO of Kodak)
"The Laws of Business Positioning reveals the dynamics of mature markets, with quality worthy of a Nobel Prize. Without this book as a roadmap, no business leader can wisely guide their company through the current chaotic competitive landscape." — Professor Geoffrey Southworth (Vice Dean of the Yale School of Management)
"Every 10 or 20 years, a book emerges that scores points in researching business dynamics, guiding business leaders to the best path to create value. This is the book! Read it as soon as possible, don’t hesitate!" The 3 Laws summarizes many cases of corporate market competition, distilling a valuable thinking framework for formulating corporate strategy from decades of Western market competition history. It provides a highly reference-worthy and standardized methodology for corporate strategy formulation and management. We believe this work will inspire many business professionals, and we believe it will help enhance the competitiveness of Chinese enterprises and more successfully meet future challenges.