Huashang School of Management

Author: Lin Shanlang, Zhang Yudong, Wu Huajia
Publisher:
Publish Date: 2006-07-01
Features: This book is divided into five parts: the General Theory Part, the Principles Part, the Comparison Part, the Practice Part, and the Trends Part. It discusses the emergence and development of Chinese merchant management, the integration of traditional Chinese culture and Western management methods, and the fundamental principles and regional characteristics of Chinese merchant management through eighteen chapters.