Editing force (from creativity, planning to interpersonal relationships)

Author: (Japanese) Takuya Sagao, translated by Chen Baolian
Publisher:
Publishing Date: 2007-01-01
Features: A collection of 35 years of editorial experience from the chief editor of Kodansha's "Modern Books," a seasoned publisher, a must-learn for editorial newcomers, and a must-read for book lovers.●What is editorial work?●How to create successful bestsellers and long-term sellers?●What qualities should a good editor possess?●Where does creative idea generation come from?●Key points in publishing planning?●How to urge authors without hesitation?●How to hype new book topics?●How to develop a network of relationships?This book starts with a humorous approach, pointing out the misconception of TV scriptwriters being disconnected from reality, and then delves into various aspects of editorial work based on the author's own experience. Detailed explanations are provided on the definition of editing, different roles in the publishing industry, the expansion of work scope due to environmental changes, process reforms brought by full computerization, and various matters to note from planning and soliciting manuscripts to proofreading and printing. Additionally, the book lists the personality traits of an ideal editor, serving as a reference for those aspiring to the publishing industry.
This is an on-the-ground editorial textbook that thoroughly explains the essence of editorial work, from book idea generation, communication with authors, urging for manuscripts, table of contents compilation, cover design evaluation, subheading placement, hyping new book topics, understanding distribution channels and marketing, to developing a network of relationships. It is a practical manual that both seasoned publishers and new editors must refer to. A seasoned publisher, a must-learn for editorial newcomers, and a must-read for book lovers. A 30-year editorial experience condensed into, completely changing your perspective on books!