Effective Management of Small Businesses (Entrepreneurship in Practice, 7th Edition)

Author: (USA) Scarbrough N.M., (USA) Zimanla T.W. (Auth.), Lou Zun et al. (Trans.)
Publisher:
Publishing Date: 2006-05-01
Features: "Effective Management of Small Businesses - Entrepreneurship in Practice" (7th Edition) is a highly practical textbook and guide for entrepreneurship and small and medium-sized enterprise management. The entire book is centered around entrepreneurs and business managers, following the logical sequence of challenges that small businesses may face from their establishment to development. It covers in detail how to develop a reliable business plan for entrepreneurial preparation, the financing issues most concerned at the beginning of entrepreneurship, and sensitive profit issues and personnel management problems during the development of small businesses. The book provides a wealth of actionable practical techniques and inspiring, illustrative examples for reference. One of the most distinctive features of the book is its practicality. Each chapter includes: a "Entrepreneur's Journey" column that tells real stories of successful and unsuccessful entrepreneurs for readers to learn from; a "Winning Competitive Advantage" column that offers feasible suggestions for specific problems; and a "Global Small Business" column that showcases important opportunities in the global economic landscape for students. At the end of each chapter, in addition to a "Chapter Summary" that summarizes the learning objectives and corresponding discussion questions, there is a novel practical exercise titled "Entering the Real World." Another distinctive feature of the book is the integration of online learning throughout. In addition to providing many online references and examples of entrepreneurs developing their online capabilities, each chapter includes a "Network Links" column that introduces how to leverage online resources and use the internet as a business tool, helping readers become more "internet-savvy" entrepreneurs and utilize the power of the internet to grow their businesses. Target Audience: Business administration students and teachers, as well as entrepreneurs who aspire to start or are currently running and managing their own businesses.