Crisis Gate (Media Typhoon and the Success or Failure of 40 Brands)

Author:（）
Publisher:
Publish Date: 2006-02-01
Features: The ancient Chinese saying goes, "Be prepared for adversity even in times of peace" and "Plan ahead for rain." Even multinational corporations, global 500 companies, and trusted, renowned brands can still face reputational crises, regardless of the cause. Prevention is the most important thing. But if it cannot be avoided, one must learn to handle it. How to handle it is the most appropriate? Paths are made by people, methods are thought up, and experience can be borrowed. Look at the causes, consequences, and details of more than 40 crisis events involving well-known brands from 2003 to 2005. Perhaps they will be useful in the future! This book consists of four parts: case analysis, event overview, media coverage, and excerpts from reports. After each case, the number of news articles and web pages found through Baidu keyword searches are indicated for supplementation. The uniqueness of this book lies in: it does not comment on the events in the book but lists the stories behind the events, the deep and complex factors of the crises, the decision-making process of company management and leaders, etc. After thoroughly reading these cases, readers will have a general understanding of the role and responsibilities of the media in corporate crisis events, as well as an appreciation for the universality and destructive power of crises. They will also better understand the importance of crisis management in business operations. This book consists of four parts: case analysis, event overview, media coverage, and excerpts from reports. Each case is supplemented with the number of news articles and web pages found through Baidu keyword searches. The feature of this book is that it does not comment on the events in the book. The stories behind the events, the deep and complex factors of the crises, and the decision-making process of company management and leaders are believed to provide readers with a general understanding of the role and responsibilities of the media in corporate crisis events after thoroughly reading these cases. They will also appreciate the universality and destructive power of crises and better understand the importance of crisis management in business operations. With the gradual release of this series, "China Enterprise Crisis Management," and with the hope of（）, Chinese entrepreneurs and peers can benefit from it. Let the theory of corporate crisis management be promoted, and let more people come together to study and explore the issue of Chinese crisis public relations.