The Model and Behavior of Eastern Enterprises "Westward Expansion"

Author: Lu Lijun, Zheng Yanwei, et al.
Publisher:
Publish Date: 2004-01-01
Features: This book is a research outcome of the National Natural Science Foundation of China and is the first book in China to study the participation of eastern enterprises in the Western Development Drive. The book is divided into three parts. The first part, "General Framework," focuses on elaborating the win-win nature of eastern enterprises "going west" under the strategic background of "Western Development," highlighting the basic principles and key areas of this movement. The second part, "Case Studies," conducts qualitative and quantitative analyses of the models, motivations, behaviors, and performance of eastern enterprises "going west" based on questionnaire surveys and case studies. The third part, "Case Analysis," examines the current status, characteristics, performance, and existing constraints of enterprises in Zhejiang and Guangdong provinces, which have a large number of "going west" enterprises and significant performance. It also analyzes the motivations, model choices, and performance of well-known eastern enterprises such as Wahaha Group, Huali Group, Nais Group, and Yiwu China Commodity Group.